They foresee the color trend will stick to the colours with darker shade and some colours with soft tones.
Here is my forecast for colour of Givenchy in 2010 F/W womenwear.
1 2 3 4
5 6 7 8
(All the colour above belongs to Pantone@solid coated)
1.Pantone 426C 2.Pantone 7541C 3.Pantone 668C 4.Pantone 5265C
5.Pantone 423C 6.Pantone 7530C 7.Pantone 5185C 8.Pantone 8100C
Givenchy has a long hisotry in fashion world and one of the most important element of Givenchy's design is elegance,black is always associated with elegance and the little black dress made for Audery Hepburn has make black linked with elegnace closely.Although the next year will still be a hard time as i expected,girl never refuse to dream about dressing up beautiful,they will just change their buying hababit and stragety, they will switch to something elegant and can be chic for a long time, a simple dress showing body beauty will be a good choice and black colour will be the perfect match of this.
Besides,in Riccardo Tisci's designs,black never appear alone.When every time he used black,white was used as a contrast and balance to the colour family and this time it will happen too.Black ,grey and white , this Achromatic colour scheme surely be the best choice for him to remain his customer's favour.I think Tisci is not a designer that try to experiment with colour very often, instead he try to create new silhouette or feeling each time, and he will stick to this practice in the 2010 F/W.Besides, Givenchy is under LVMH, which is a company which focus on maintain his market value and position, I don't think Tisci will risk himself or using any bright colour.
Another point I want to say is that Tisci try to makes clothing which women love.If he can reallly anticipate what the women like,I think he will use some safe choice of colour, as women will want to use her money wisely in the coming year and will not buy any one-off clothing like before and I have taken reference from the fashion of the 30's,when the reknown great depression occured, at that time, womenwear become practical and the colour of them are simple shaded cool colour and history always repeats itself, therefore I truly believe shaded cool colours will be Givenchy main colour.
After analysizing 06-09 collection,i found that purple and blue are also Tisci's favourite colour and they represents royalty,prestige and sexyness.They will be another choice if the women don't want something black and white.
The reason of using Salmon and Maroon is that I discover that he like to use this two colour to make some small accessories or adding layers to the the outfit and it was quite successful in the past and I think he will not take risk in these things, therefore I beieve that he will also use a small proportion of these colours.
But why all the colours are in darker shade?It is beause it is one of Tisci's preference and colour with darker shade always convey us a meaning of sophistication and women are more willling to buy osmething with a refine-taste rather than trying something new insuch a hard time.
I think this colour family forecast has a high accuracy to be right, however if u have got 2010 S/S RTW, it would be predicted more accurately as the colour appeared in S/S will not appear in F/W usually according ot the past.
