Givenchy Ad for perfume

http://www.youtube.com/watch?v=hCEdsuxDMps

Here is a link about Givenchy perfume named 'very irresistable'.

In the video u can see that the scenario is based on the 50s'-60s' of Europe, it show us a very beautiful moment of the old society by using simple monotone colour to raise our imagination..Umm 50s'? wasn't the time that Hubert de Givenchy found the fashion house ? Superfically, it is just selling a product about past glamour, however it helps us to recall the founder and his design element:elegant and irresistable.

Another ad of Givenchy perfume(Angel or Demon)

http://www.youtube.com/watch?v=NPTswZP-Avc

Here is the ad of Givenchy perfume(Angel or Demon).
In this ad, all the people are wearing black except the model walking dresses in white. But the black mask make up on her face truly give me the sense of sexyness rather than using the mask.
White is another colour used by Givenchy except black, the reason is quite simple, they try to use to use contrasting principle to make people focuing on the ad and outfits.

Master and friend

Unlike Audery Hepburn, this friends did not wear any clothing made by Hubert de Givenchy, instead he taught him about the rule of design and life, and he is Cristobal Balenciga, the famous Spanish-born couturier.

Rather than calling Balenciga as a master,he would likey to call him a spiritual brother.'Never work against the fabric' was the design rule that he tuahgt Givenchy.This helped him to create his timeless elegance.The classic but never be forgotten masterpiece- the little black dress was an evidence to this rule.Besides, Givenchy learned from Balenciga's simplicity and knew that lines and forms should be the most important.Sometimes they even spent hours to discuss how to construct a single sleeve.He may be one of the most important person to Givenchy's sucess in the industry.

'All these information comes from a book called 'The Givenchy Style''

Colour Family Exercise

Audrey Hepburn featuring Hubert de Givenchy

Hubert de Givenchy hasn't been yet well known until he met his superstar cilent -Audrey Hepburn.She was an elegant ,popular and beauty young actress.Both in movies and the reality,Audrey Hepburn added excellence to his designs. Here are some movie shots and some pictures.

This is a link of youtube about the film 'funny face' which you can see his designs in the movie.

http://www.youtube.com/watch?v=vU9VhPTJrcY

Colour scheme

Achromatic and analogic colour scheme Triad and mono-chromatic colour scheme

Complementary colour scheme Complementary and triad colour scheme

Colour scheme

Before attending the lecture After attending the lecture( using triad scheme)